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For people who have something worth teaching - but haven't launched it yet
Turn your
into a digital product that actually sells.
The CourseIQ Launch Lab is a step-by-step system for going from idea to a live, selling digital product — using AI to handle the heavy lifting so you can launch in days, not months. No audience needed. No tech headaches.
Join The CourseIQ Launch Lab
Lifetime Access
The complete 4-phase system to go from from
idea → product creation → marketing → sales
Incredibly detailed A.I Prompts for every stage
Easy to follow, step-by-step video tutorials & instructions
Free Lifetime Access to the Launch Lab Community + regular live Q&A Zoom calls
$37
One-time
I already know where you are. Because I've watched hundreds of smart people get stuck in exactly the same place.
Here's something I've noticed after working with thousands of aspiring course creators: almost none of them think they're ready.
They'll say things like "I'm not really an expert" or "who would pay to learn from me?" — while simultaneously being the person their friends call for advice, the one colleagues always come to with questions, the one who's spent years getting good at something that other people genuinely struggle with.
If that sounds like you — if you've got a skill, an experience, or a way of doing things that you've helped even one other person with — then you already have enough to build a product worth paying for. You don't need a degree. You don't need credentials. You don't need anyone's permission.
You just need a system for getting what's in your head out into the world in a way that actually helps people.
But knowing you could build something and actually building it are two very different things.
Maybe you've been stuck at the starting line for months.
You've Googled "how to create an online course" more times than you'd care to admit. You've watched the YouTube videos. You might have even bought a program or two.
But you're still sitting on your expertise, unsure how to turn it into something real — and quietly wondering if anyone would even buy it if you did.
"You're drowning in options but starving for clarity."
Or maybe it's not confidence that's the problem — it's overwhelm.
Kajabi or Teachable? Webinar funnel or email sequence? Mini-course or membership? Every piece of advice contradicts the last one, and you've spent more time researching how to launch than actually launching.
And underneath all of that — if you're being really honest — there's something heavier. It's the fear that you'll invest more time and money into this, and end up right back where you started. Again.
I get it. Because I've been on both sides of this.
I've been the person desperately trying to figure it out, buying courses I couldn't afford, launching products that flopped, and wondering if I was kidding myself.
And I've spent the last 13 years helping people go from exactly where you are right now to having a live product that's actually making sales.
What I've learned is this: the people who get stuck aren't stuck because they're not smart enough or skilled enough. They're stuck because nobody ever gave them a simple, clear path — one that didn't require a massive audience, a pile of cash, or a PhD in digital marketing.
That's what I built. And I want to show you how it works.
So, who's behind this thing?
My name's Luke. And in 2012, I was a personal trainer in Central London working 90+ hours a week.
I'd just had my first son. And about a month after he was born, I realized I hadn't seen him awake in three days. I was leaving before he woke up and getting home after he'd gone to sleep.
That moment broke something in me. I knew I couldn't keep trading hours for money.
So I started building an online product with my best friend Dave. Our first launch was a disaster — three sales, about 300 bucks after spending around $5k and 4 months putting it all together.
I refused to give up. I spent $1,000 I didn't really have on a course about Facebook ads. Three months later we relaunched, and that little $97 product did over $100,000 in its first year.
Over the next decade I went deep. Masterminds, conferences, courses. By the end of it, I'd built a global education company with thousands of students across 60 countries.
In 2023, I stepped down as CEO to focus full-time on helping aspiring course creators. We worked with 24 people one-on-one that year.
23 of them launched. 23 made at least $5,000. One made $83,000 in a single month.
And one person didn't launch at all — she was going through a divorce and life got in the way. No shame in that. I tell you this because I want you to know upfront: this isn't magic. It's a system. A good one. But you still have to do the work.
Then, in 2024, something changed that made the whole process radically faster.
AI changed everything.
But probably not the way you think.
In 2024, I started spending hours every day inside ChatGPT. Not messing around with it — actually working with it.
I started asking: what if AI could handle the process parts — the structuring, the outlining, the first drafts — so that we could focus on what actually matters? The thinking. The strategy. The human part.
After months of experimenting, I built an internal system. A series of AI prompts and frameworks that could take someone's idea and structure it into a ready-to-launch product. Just the other day, we produced two complete short courses for a client in under ninety minutes.
Now, before you roll your eyes, let's talk about AI-generated content.
Because most of it is terrible
You've seen it. The blog posts that say nothing. The cookie-cutter "10 Steps to Success" PDFs. The courses that are just ChatGPT output dumped into a template. That's not what this is.
THE WRONG WAY
"AI Slop"
Generic & Robotic
No real expertise
Information Dump
THE LAUNCH-LAB WAY
AI-Assisted Transformation Engine
Your specific knowledge
Structured by our AI
Transformation Focussed
"Think of it like working with a really good ghostwriter. A ghostwriter doesn't invent your ideas — they interview you, pull out the good stuff, and help you communicate clearly. That's what our prompt system does."
Here's exactly what you get when you join.
The CourseIQ Launch Lab is built around four phases.
Most people complete Phase 1 in their first sitting.
PHASE 1
Find your winning idea
Use our AI-guided prompt system to audit your skills and pressure-test them against what people actually pay for.
Walk away with: A validated product concept & clear product outline.
PHASE 2
Build your product
Follow a structured prompt sequence that pulls your knowledge out and organizes it into a genuine journey. No blank screen staring.
Walk away with: A complete digital product, ready to sell.
PHASE 3
Get it live & in front of buyers
Copy our proven landing page templates, email sequences, and the simple ad strategy we use to drive traffic.
Walk away with: A live sales page, funnel, and traffic strategy.
PHASE 4
Optimize and grow
Learn how to increase the profitability of your product and build a long-term, sustainable online business.
Walk away with: A scalable digital business system.
Everything inside your member's portal from Day 1:
The complete 4-phase training
The full AI prompt system for every stage
Easy to follow, step-by-step video tutorials & instructions
Access to community + regular live Q&A Zoom calls
$37
ONE-TIME PAYMENT
Don't take my word for it.
Is this right for you? (Honest answer.)
The Launch Lab IS for you if:
You have a skill or experience you want to turn into income.
Have been thinking about creating a product for months but haven't started
Tried before and failed, and want a clearer system
Tired of "courses about courses" and just want to build
Comfortable using AI as a tool to speed up work
This is NOT for you if:
You're looking for a loophole to make money without offering value.
You want AI to do 100% of the work. (Garbage in, garbage out).
You're expecting to wake up rich tomorrow. Launching is just the start.
You're already doing six figures with digital products.
No hard feelings either way. I'd genuinely rather you save your $37 than buy something that's not right for where you are.
Everything you need to build something truly valuable.
Join The CourseIQ Launch Lab
Lifetime Access
The complete 4-phase system to go from from
idea → product creation → marketing → sales
Incredibly detailed A.I Prompts for every stage
Easy to follow, step-by-step video tutorials & instructions
Free Lifetime Access to the Launch Lab Community + regular live Q&A Zoom calls
$37
One-time
You'll notice I'm not telling you this is "$2,997 of value." No fake count-down timers, no hype, no BS. You've seen those moves before.
At $37, the worst case is you get your money back.
The best case is you build a profitable online business.
The Action-Taker Guarantee
If you do the work and feel it wasn't worth $37, email me within 30 days for a full refund. No forms. No hoops.
All I ask is that you give it a go.
Questions I get asked.
What if I don't have any idea what I'd sell.
That's fine. That's literally what Phase 1 is for. The AI prompt system walks you through a series of questions about your skills to help you pressure-test ideas. Most people find 3-5 viable ideas within their first hour.
Won't AI make my product sounds generic?
Only if you use it lazily. Our system uses AI to extract your specific knowledge and frameworks. The AI structures and organizes; you provide the substance. It sounds like you because it is you.
What if I'm not technical?
If you can copy and paste, you can use the AI prompts. If you can follow a video, you can build the funnel. We provide examples for everything.
Is this just for courses? What about other types of digital products?
While we focus heavily on how to create courses, coaching programs or monetized communities online the strategies inside can be used for anything that helps your customers solve problems based on your experience, skills, knowledge or passions.
One last thing.
I know what it feels like to sit where you're sitting right now. You've got an idea, but you've been burned before.
But here's what I've learned after 13 years: the people who win aren't the ones with the best ideas or the biggest audiences. They're the ones who started before they felt ready.
The Launch Lab is $37 and a few hours of your time. If it doesn't work, you get your money back. If it does, you've got something real that you own.
That's the whole bet. You've waited long enough.
Luke Sherrell
Founder, CourseIQ
Disclaimer. RESULTS ARE NOT GUARANTEED. CourseIQ offers education and training, which should not be misconstrued as financial or business advice. Stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results will vary and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business acumen, network, and financial situation. The use of any products or services offered through CourseiQ.app should be based on your own due diligence with an understanding of the financial risk(s).
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